Getting the kickoff right

As every producer knows, one of the biggest parts of the job is in the preparation. Interviewing stakeholders, identifying requirements, defining scope and pulling the team together. One of the key elements of this part of a project, which can either set you up for success or failure, is the "kickoff meeting".

Six Revisions

Six Revisions is a great resource for Producers. Focusing on development and design the site offers excellent insights on building websites such as this recent article on producing websites under difficult IT restrictions.

Content vs Production

There is a common misconception with the job title of Online Producer, that is  many people see the idea of the Online Producer as the creator of the content. In fact, if you look at Wikipedia's definition for an Online Producer, you will see a lot of talk about web editors, content creation, journalism and the like. While I don't deny the Online Producer is indeed closely linked to a sites  content, the role of Online Producer is not so much around the creation of content, or even the management of content.

It’s Really About Communication

Web Producer, Digital Producer, Online Producer, Interactive Producer no matter what you want to call it, they all do the same role. Depending on the business or industry there are always going to be discrepancies and variations on responsibilities, but at the end of the day the Online Producer is all about ensuring the smooth development and day to day running of a website.