Career Development

When I first started out I was clueless to the career and development path of an Online Producer. Over time I have gained a good understanding of the common producer team structure and development path. While the below structure is probably the most common, it's by no means the be-all-or-end-all.

Associate Online Producer (Junior / Entry Level)
The Associate Online Producer is generally tasked with supporting more senior team members on projects or handling business-as-usual (BAU) tasks such as uploading or maintaining site content.

Online Producer (Mid Level)
Depending on experience the Online Producer will manage small to medium projects and campaigns. At this level the Online Producer may be responsible for whole sections of a site, helping maintain content and developing online strategy for stakeholders.

Senior Online Producer (Senior Level)
Sometimes seen as Online Project Managers, the Senior Online Producer is responsible for delivering larger site wide and standalone projects plus help develop online strategy. Senior Online Producers generally work end-t0-end and will deal directly with all the associated teams and client.

Executive Producer (Senior Level)
Responsible for the overall team, the Executive Online Producer is less a hands on and more administrative in nature reporting to senior management on team performance. The Executive Producer will also help develop and deliver a business's overall online strategy.

You will find this structure or variants of in both large and small business's. If you do work in a different structure to the above please feel free to share below.


Paula L September 18, 2010 at 3:57 PM  

Hi Simon, great blog posts thus far. Especially for a newb like me in the industry, I'm finding your posts informative in helping to choose where I want to go with the Internet Comm. degree. I'll be looking out for more career development posts!


Ella Mapple July 31, 2014 at 3:19 AM  

If you have very little experience or you have just started your career,
then CAPM certification will surely help you to take your career to the next
level. This certification shows your employer that you are a capable
person, and you have the ability to manage projects. It also shows that you are
well aware of the terminology used in the PMBOK

Post a Comment

The Author

Simon Mainwaring is a passionate and innovative web professional with a broad background in web production and site management. For the past two years his focus has been as a Web Producer driving complex collaborative projects in the Telecommunications space. Alongside his professional interest in all things web, Simon is also studying for a degree in Internet Communication, with a focus on how the internet has changed communication and interaction within society.